The current marketing situation of small and medium metal stamping enterprises in China is present. At present, many small and medium metal stamping enterprises in China have led to the direct shadow of the marketing performance, because of their backward concept, poor management and execution of the team, the unclear market of product target, the disorderly marketing mode and the poor marketing channels. The development of the enterprise is sounded. The specific contents are as follows.
(1) the concept of marketing lag from the concept of marketing itself, "camp" guides "marketing", "camp" is the guidance, "marketing" is the result of the two organic combination of enterprises can be like fish in the market. In view of the current situation, the marketing concept of small and medium-sized metal stamping enterprises in China mostly stays in the stage of product concept, and does not play the role of "battalion". In the fierce market competition, Han pays attention to product promotion, and it may temporarily retain product sales and market share, but can not protect the market position of enterprises for a long time. Many small and medium metal stamping enterprises, especially the daily metal stamping enterprises, do not realize the reason that product promotion is only temporary marketing. Sales volume. In the long run, the lag of marketing concept will directly affect the development of small and medium-sized metal stamping enterprises.
(two) the marketing staff management of the loose person's development city should have the definite development goal, the enterprise also has its own development goal, only when the goal is consistent and has the common vision, the enterprise team can play the best state. The small and medium metal stamping enterprises in our country just lack the common vision. The enterprise leaders tend to focus on the short-term benefits, blindly pursue the high performance of the marketing staff and do not pay attention to the guiding role of the concept. There are many feasible marketing strategies between the leaders of the marketing staff and the marketing staff between the internal leaders, because the lack of management and communication tends to become an empty slogan. All these lead to the disharmony of the enterprise's internal marketing plan and the poor execution of the company's marketing plan.
(three) the unmarketable consumer of the enterprise is the ultimate recipient of the enterprise product. Only by winning the favor of the consumer, the enterprise product can get a good market share with good performance. As far as the current situation is concerned, many domestic small and medium metal stamping enterprises have not made clear the target customer group when they sell the product. They do not take into account the consumers' preferences. Some enterprises have good quality products, but they can not be used in the product structure and performance. Consumer acceptance ultimately leads to unsalable products. Today's hardware stamping products market products are more and more, consumers are more through comparative analysis to choose their own products rather than blindly pursuit of novelty, the pursuit of their product advertising to do more. Many small and medium-sized metal stamping enterprises can not really understand this point.
(four) marketing without strategic modern marketing facts show that the performance of enterprise marketing 70% attributable to the strategic marketing decision and planning of the enterprise 30% is the implementation of decision planning. However, the small and medium-sized metal stamping enterprises in China have not clearly realized this point, ignoring the importance of strategic marketing to the development of enterprises in the way of marketing. Many enterprises believe that marketing is to advertise and promote the promotion blindly following the competitors in various media promotion advertising eyebrows to other enterprises have good sales sales promotion way regardless of their own situation copy. It is not known that such a lack of strategic and objective marketing can only add more resistance to the development of enterprises.
(five) sales channels are out of date. Many small and medium-sized metal stamping enterprises in our country still use old distribution channels, that is, the distribution mode of enterprises - distributors and consumers. In this mode, the enterprise faces not the final customer group but the big customer for the early sales, the performance may be good, but once the competitor has the new product hot sale, the big customer will abandon the enterprise prestige with the big customer's own strength assembly and then take away the part of the enterprise. Consumers and the transmission of such distribution pattern is a one-way enterprise instilling product information to the final consumer, but consumers can not feed the consumer feelings to the enterprise. So it seems that the customers who have no loyalty channel in the distribution channel are relatively weak, and the small and medium enterprises in China must pay more attention to the establishment of new channels of sales in order to make a good way for the long-term development of the enterprises.