Suggestions on marketing strategy innovation of small and medium-sized hardware processing enterprises in China
(1) the innovation of the era of marketing concept. Under the influence of the world economy in 2012, the domestic hardware processing market is in a relatively low state, which provides the opportunity to expand the market share of small and medium hardware processing enterprises in China. At the same time, it also requires that the small and medium hardware processing enterprises have to have the concept of marketing with the development of the times and focus on the advanced global marketing concept. Most of the small and medium-sized hardware processing enterprises in China have the advantage of young team and high plasticity, which can be effectively played here. At the same time, the author believes that the sustainable development of the river as a new theme of the world today has new business opportunities for the development of China's small and medium-sized hardware processing enterprises. More and more consumers today pay more attention to green consumption and the use of products will not affect the health of the health of the traditional hardware processing industry is always more or less at the expense of the environment at the expense of consumers to bring a lot of bad evaluation. Therefore, the small and medium hardware processing enterprises should give full play to the innovation of "camp" from the marketing concept of sustainable development, guide the green materials of products, green production and green marketing to bring the sense of security and the sense of the times to create a good atmosphere for the sustainable development of the enterprise.
(two) the innovation of professionalization of management talents. The members of small and medium hardware processing enterprises are less than large enterprises, and their structure can be scientifically and effectively managed, and they will be wings for the enterprise to exploit the market. It is obviously unrealistic to establish a large marketing team for the limited capital of the enterprise, but the author believes that the support of two types of people is enough to run a strong team, which is the marketing management talent. Several excellent marketing management talents can not only make effective marketing strategy for the enterprise but also be able to work as a marketing person's professional marketing knowledge training. At the same time, it can effectively supervise the implementation process to increase the execution of the marketing strategy of the enterprise, making the enterprise management system more scientific and effective to improve the quality and ability of the marketing personnel. Communication is more effective, effectively solve the small and medium-sized hardware processing enterprises management lax situation, so as to enhance the competitiveness of enterprises.
(three) product personalized innovation. Some small and medium-sized hardware processing enterprises in our country attach great importance to market segmentation, which is worthy of reference from other small and medium-sized hardware processing enterprises. Enterprises should make use of their own advantages of high flexibility, more detailed market segmentation, and find a market that has not met the demand of consumers in the blank hardware processing market. Such markets are often easily ignored by large hardware processing enterprises because they are too small to be suitable for mass production. And small and medium-sized hardware processing enterprises with limited scale and limited funds are very suitable for products with small demand and variety. In addition, the enterprise also needs to carry out more market inspection to understand the consumer's product preferences and recessive needs. This kind of demand does not require a high level of scientific and technological content. But after the personalized product design, production, and market delivery, it can be very good to meet the needs of the consumer when the demand is changing, and it can also be fast. Flexible response, timely meet the new needs of consumers, these can virtually enhance the image of enterprises in the minds of consumers. Moreover, in the market competition, it avoided the positive competition with the large enterprises, and provided the enterprises with the space to gradually accumulate funds and expand the scale.
(four) innovation of marketing mode. "Camp" means planning and innovation. Contemporary marketers must know how to use effective strategies to drive sales. The core of the innovation of the marketing mode lies in the new and appropriate strategic planning when the hardware parts processing enterprises locate the products. It is necessary to make a complete marketing strategy to consider the problem fully in the perspective of the consumer rather than to emphasize how good the quality of their products are, and how high the technology has a higher price than the price. We should pay attention to what benefits their products can bring to consumers, what problems can be solved for consumers, what kind of experience can be brought to consumers, and where the target customers of their products are, and whether there are regional differences in demand. Once these problems are reflected in the marketing strategy, the enterprise can gradually put the product in the target market. At this point, the marketing personnel can distribute the marketing strategy of the marketing strategy to guide consumers to understand the product and ultimately purchase behavior. And we need to share the product's sales with the enterprises in real time so that the enterprises can find out the deficiencies of the marketing strategy in time and make necessary adjustments.
(five) marketing channel innovation. Twenty-first Century is the period when the Internet drives the development of various industries. The hardware processing industry is no exception. The starting point of the network marketing channel is the end point of the business. Consumers will have other participants in circulation. China's small and medium-sized hardware processing enterprises in the ancient distribution channels do not have a dominant position, the development of network marketing channels will bring new vitality to enterprises. The network marketing channels are all round. The small and medium hardware processing enterprises can use their own limited resources, communicate the product information quickly to the consumer consumers through the network, and can directly talk to the marketing personnel of the enterprise and put forward their views and new wishes on the products. This can make the enterprises produce more. Add products that meet the needs of consumers. Moreover, in the process of network marketing, enterprises can also discard the links of middlemen and directly conduct direct selling through the Internet.